Digital marketing salary 2024


Digital marketing salary  

Digital marketing salary

The way people shop has changed as the digital age has progressed. Businesses can no longer rely on newspapers, radio, and television to market their products. Instead, they should focus on digital marketing.

Digital marketing is all about connecting with potential customers through creative digital ad strategies, catchy social media posts, email campaigns, and other means. Business owners and digital marketers promote products and services to specific consumers by combining digital technology with marketing strategies.

The digital marketing industry is thriving, and marketers are in high demand. If you want to start a career in digital marketing and have the necessary skills, you’ll find plenty of opportunities ahead.

What’s better? Jobs in this industry are well-paying and offer numerous perks and benefits. But, before we get into digital marketer salaries, it’s important to understand the roles in the industry.

Digital Marketing Job Descriptions

As previously stated, the internet is used by half of the world’s population. And it is predicted that within the next few years, every business, large or small, will have an online presence. This will open up a plethora of career opportunities for digital marketers. This domain offers the following career paths:

1. Digital Marketing Manager: Digital marketing managers are in charge of increasing brand awareness among potential customers through the use of digital platforms. They plan, execute, and manage product marketing campaigns. After a few years of experience, digital marketers may advance to the position of marketing manager.

2. SEO Manager: Search engine optimization is something that every digital marketer is familiar with. Some people prefer to specialize and concentrate solely on improving a website’s search ranking. SEO managers are in charge of developing effective Search Engine Optimization techniques. 

They optimize the keywords that are most likely to be typed into the search bar. Keyword optimization is done to improve a website’s ranking on a search result page and, as a result, its traffic. They use Google Analytics to generate performance reports and deal with both off-page and on-page optimization.

3. Content Manager: Content managers are in charge of developing a company’s brand identity and online presence through the creation and distribution of multimedia content. These individuals are typically in charge of a company’s blog, copywriting, email communications, video and audio marketing, and guest blogging. If you are drawn to the more creative aspects of your job as a digital marketer, you may eventually pursue a career in writing and content management.

4. Copywriter: Some digital marketers prefer to exercise their creative muscles by concentrating on writing. Copywriters polish the content created by the content team, allowing a company to receive more responses. They also assist social media managers and search engine marketers in selecting appropriate words for their content.

5. Social Media Manager: Digital marketers who excel at gaining Likes, gaining followers, and identifying shareable content will excel as social media managers. Simply put, they are in charge of increasing their companies’ visibility on social media platforms.

Digital Marketing Salary

As previously stated, your earning potential as a digital marketer is largely determined by your area of expertise, experience, and geographic location. However, we can assist you in determining where your salary might fall. The following are a few popular digital marketing titles and their typical earnings.

Salary of a Digital Marketing Specialist

Digital marketers who can lead a team and customize campaigns from start to finish will quickly advance to the position of the digital marketing manager.

A digital marketing manager makes an annual salary of $69,049 on average.

A recent graduate pursuing a career as a digital marketing manager can expect to earn an annual salary of $51,128. Mid-level digital marketing managers can earn an average of $82,043 per year, while senior-level managers can earn an average of $79,383 per year.

San Francisco digital marketing managers earn nearly 32% more than the national average. Their Seattle counterparts earn 17% more than the national average. Digital marketing managers in New York earn 6% more than the national average, while managers in Denver earn nearly 7% less than the national average.

As brands and businesses around the world adjust to the new normal, one of the most visible changes occurring across borders is the shift to digital. And, if the last 11 months are any indication, the rate of digital transformation is staggering, and it is expected to accelerate even more in the coming year.

Even in this slow economy, digital marketing is one of the careers that has seen rapid growth. If you want to advance your career in digital marketing or break into this fast-growing, lucrative field, this article will cover the following topics to give you an overview of the salary trends of a digital marketer in the United States.

1. In 2022, there will be greater demand for digital marketing roles.

2. Salary of a Digital Marketing Analyst

3. Salary of an SEO and Digital Marketing Specialist

4. Salary of an E-commerce Specialist

5. Salary for a Content Strategist

6. Salary for a Social Media Manager

In 2022, there will be greater demand for digital marketing roles.
Digital has become an overnight reality for millions of businesses due to the rapid rise of e-commerce and remote work. Consumers in most parts of the world have stayed indoors, while most businesses have had to close their physical doors and ask employees to work from home. 
This means that for both brands and consumers, online is now the best, if not the only, way to transact. According to the most recent CMO Survey, 57% of companies are changing their business models to capitalize on digital opportunities.
Traditional marketing is clearly taking a back seat, with brands relying on digital strategies more than ever. This shift has placed tremendous pressure on digital marketing. What effect will this change have on the digital marketing career?
Digital marketing, as an industry brimming with opportunities, has created career paths that did not even exist ten years ago. However, as businesses are thrust into this new environment, there is a growing demand for professionals with digital skills who can assist them in successfully navigating this new landscape. According to a report by Burning Glass Technologies, four out of every ten marketing job positions require digital marketing expertise.
As a result, the future outlook for careers in digital marketing is extremely bright, particularly for those with marketing expertise and experience, or those willing to invest time and effort in learning new skills.
Why Should You Get Into Digital Marketing?
Digital marketing is quickly becoming one of the fastest-growing and most in-demand careers today. It’s easy to see why the digital marketing industry appeals to so many people. There isn’t just one reason to get into digital marketing with so many benefits and the opportunity to work on fun and significant projects, deal with prospective businesses, collaborate with like-minded people, discover new opportunities by networking with clients, and work from anywhere in the world.
Trends in Digital Marketing Salaries
When it comes to paying, many companies base raises on their employees’ digital skills.
It’s easy to see why professionals with digital skills command higher pay. According to another report by Burning Glass Technologies, job roles that require digital skills pay 39% percent more than those that do not.
Despite the current year’s impact on raises, reports indicate that digital marketing is one of the skills for which employers are willing to pay a premium.
Without a doubt, career opportunities in digital marketing appear to be promising in the coming year.
That being said, let’s take a look at some digital marketing jobs that are expected to be the most popular in the industry and to have positive salary trends in the coming years. We’ll break down digital marketing salaries by job role and geography.
Salary of an SEO Manager
Google and Bing are frequently used by digital marketers to direct traffic and potential customers to their websites. As a result, search engine optimization (SEO) has become a popular marketing career path.
A Search Engine Optimization Manager earns an annual salary of $73,129. SEO managers’ compensation packages, like those of digital marketing managers, vary according to experience.
An entry-level SEO Manager can expect to earn an annual salary of $59,335 on average. SEO Managers with 1–4 years of experience earn approximately $79,145 per year. Senior managers with ten or more years of experience earn an average annual salary of $88,181. Digital marketers who can demonstrate how their SEO efforts affect the bottom line can easily command higher pay.

Needless to say, the pay for SEO managers varies depending on where they work. San Francisco SEO Managers earn 55% more than the national average. SEO Managers in New York earn 14 percent more than the national average, while their counterparts in Philadelphia earn 9 percent less.

Salary of a Social Media Manager

For digital marketers who enjoy building an audience and connecting with followers, social media is a popular focus area. In the United States, the average annual salary of a social media manager is $60,126. Naturally, this varies depending on experience and location.

Social media managers with little or no experience (less than a year) can expect to earn $41,306 per year on average. Mid-career social media managers make $63,117 per year. 

Those with 10 or more years of experience earn an average annual salary of $69,973. If you want to be a digital marketer and enjoy seeing followers, shares, and likes on your personal Instagram and Facebook, you may have already discovered your niche.

When it comes to location, social media managers in San Francisco earn 55% more than the national average. Social media managers in Chicago earn nearly 13% more than the national average.

digital marketing salary

Salary of a Content Manager

Content management has grown in popularity among digital marketers who are also good writers. In the United States, the average salary for a content manager is $61,031 per year. A content manager’s salary varies with experience and location, as with most jobs.

An entry-level content manager’s annual salary could be $48,186. A mid-career content manager earns an average of $66,908 per year, while a more experienced content manager (over 10 years of experience) earns an average of $74,530 per year.

Employees in San Francisco, Boston, and New York earn 41%, 19%, and 10% more than the national average, respectively. Washington, D.C. has the lowest pay for content managers, earning 4% less than the national average.

Salary of a Copywriter

A copywriter’s annual salary in the United States is $58,031 on average. Of course, pay varies according to experience and location.

An entry-level copywriter can earn more than $45,103 per year, while senior copywriters can earn up to $69,073 per year. A copywriter in their mid-career earns an annual salary of $65,011.

Copywriting-focused digital marketers in San Francisco, New York, and Los Angeles earn more than the national average – 52 percent, 20 percent, and 19 percent, respectively. Dallas, Texas copywriters earn the least, earning 18% less than the national average.

If you choose to specialize in copywriting rather than working as a digital marketer in general, you can boost your earning potential by learning about SEO, which frequently influences an organization’s content goals.

Begin Your Digital Marketing Career

There are other digital marketing job profiles that specialize in specific domains in addition to the ones mentioned above. Pay Per Click Specialists, Email Specialists, CRM Consultants, and Influencer Marketers are examples of these professionals. Whether you’re creative or tech-savvy, interested in clicks and sales or brand recognition, digital marketing has a rewarding career path for you.

If you are willing to learn current technology skills, you could have a high-paying and rewarding career as a digital marketer. You can expect plenty of expansion opportunities as more businesses recognize the value of effective digital advertising, social media marketing, and improved search rankings.

If you want to start a career as a digital marketer, our Digital Marketing program is the best place to start. It’s intended to land you a job you’ll enjoy after graduation, and you’ll receive one-on-one mentoring throughout your journey.

How do I begin my career in digital marketing?

You can begin your career in digital marketing by learning the fundamentals. Create your website, learn SEO, advertise on Facebook, and master Google Analytics to begin. You should also stay up to date on any new developments in this field.

1. SEO/Digital Marketing Expert

According to LinkedIn, ‘digital marketing specialist’ is one of the top ten most in-demand jobs, with SEO being one of the most desired skills.

A digital marketing specialist wears many hats and must be skilled in techniques such as search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, digital analytics, content, mobile, and email marketing. 

Driving search results, managing online campaigns, tapping into various digital channels, and ensuring a company’s digital marketing initiatives are aligned with its overall strategies and objectives are all part of the job.

An SEO specialist is more intent on getting clients to rank high in search results in order to drive more traffic to a website using both organic and paid strategies.

Digital marketing specialists and SEO specialists are among the highest-paid professionals in this field. One reason for this is that search engine algorithms and best practices change faster than the seasons. 

Staying on top of these changes necessitates continuous learning and keeping up with trends while producing results necessitates knowledge, skill, and persistence.

Salary of a Digital Marketing Specialist by Location:

The average annual salary for a digital marketing specialist in the United States is $55,109. A digital marketing specialist’s annual salary in the United Kingdom is £26,805. In India, the average salary for a digital marketing specialist is Rs. 4,70,000 per year.

2. Manager of Social Media

Social media usage is rapidly increasing and shows no signs of slowing. With buyers spending more time on social media platforms than ever before (over 3 billion social media users are expected by 2021), there’s a huge incentive for businesses to improve their social media presence. 

Businesses today use social media channels to engage their customers, expand their network, raise awareness about their products and services, and build their brands in general.

Social media managers assist businesses in reaching out to fans and followers on social media platforms in order to gain traction and generate revenue.

Social media managers are not only well-paid professionals, but they also have the opportunity to quickly advance up the corporate ladder to positions such as communications managers.

Salary of a Social Media Manager by Location:

A social media manager’s annual salary in the United States is $50,160. A social media manager’s annual salary in the United Kingdom is £40,310. In India, the average salary for a social media manager is $700,000 per year.

3. Strategist for content

ential component of all types of businesses’ digital strategies. After all, buyers consume content, and brands compete for it.

Content strategists not only have the ability to create compelling content, but they also manage teams of writers, develop editorial calendars, contribute to online campaigns, use analytics to determine campaign effectiveness, and much more.

As nearly every level of marketing these days requires content in some form or another, content is and they are valuable asset for companies that hire them because they are professionals who perform a wide range of content strategy activities.

Salary of a Content Strategist by Location:

A content strategist’s annual salary in the United States is $63,019 USD. In the United Kingdom, the average salary for a content strategist is £42,059 per year. A content strategist’s annual salary in India is $8,43,000.

4. E-commerce Expertise

E-commerce Marketing Specialists are in charge of overseeing the development and upkeep of e-commerce websites and portals in order to maximize sales and revenue. They must also establish standards for product and content management, collaborate with sales and marketing teams, and identify growth opportunities through web analytics, among other things.

With the rise of e-commerce and online purchases supplanting in-store purchases, e-commerce specialists have become indispensable to retail businesses. As a result, it is not surprising that it is one of the highest-paying roles in digital marketing.

Salary of an E-Commerce Specialist by Location:

In the United States, the average annual salary for an e-commerce specialist is $58,482. In the United Kingdom, an e-commerce specialist earns an annual salary of £45,069 on average. An eCommerce specialist earns an average annual salary of 7,41,000 in India.

5. Analyst, Digital Marketing

Big data and the Internet of Things (IoT) have impacted almost every industry, and digital marketing is no exception. With a growing emphasis on customer data and personalization to drive sales, delight customers, and cut costs, this field is ripe for analytics experts.

A digital marketing analyst is in charge of conducting market research, identifying online marketing trends, and extracting value from customer data in order to create strategies that align with business objectives. They also collaborate closely with the sales and marketing teams to help them generate more leads and revenue through the use of data-driven insights.

Unsurprisingly, data and web analytics employees are among the highest-paid in organizations.

Salary of a Digital Marketing Analyst by Location:

In the United States, the average annual salary for a digital marketing analyst is $54,106. Digital marketing analysts in the United Kingdom earn an average annual salary of £ 42,030. The average salary for a digital marketing analyst in India is $5,02,000 per year.

6. Manager of Content Marketing

A content marketing manager in a company is in charge of increasing brand awareness and web traffic through online marketing. They are the ones who create shareable content that boosts market activity. You must be an expert in social media analytics, be able to analyze the shortcomings of each platform, and comprehend the nuances and benefits of each campaign strategy.

As a content marketing manager, you will be in charge of the following responsibilities:

Increase traffic and engagement through sales and brand promotion.

Marketing activity results should be measured.

Oversee a group of data analysts, illustrators, and copywriters.

Determine which platforms are unique and which are best suited for a specific role.

Salary of a Content Marketing Manager by Location:

A content marketing manager earns $76,000 per year in the United States. A content marketing manager earns an annual salary of $2,004,785.


digital marketing salary


7. Marketing Automation Expert

A marketing automation specialist is a content curator who is technologically savvy. They have excellent communication skills and can set up workflows. Many people believe that the job of a marketing automation specialist is simple. It’s not. It takes a lot of time, effort, and specialized skills to get the most out of a tool.

You will be assigned the following roles as a marketing automation specialist:

1. Understand the platforms on which automation will assist you.

2. Create a marketing automation blueprint.

3. Construct the marketing automation engine

4. Conduct an A/B test to optimize

5. Report and redesign

6. Repeat

Marketing Automation Specialist Salary by Location:

In the United States, the average annual salary for a marketing automation specialist is $66,007 USD. A marketing automation specialist in India earns $811,023 per year.

8. Digital Marketing Manager

A digital marketing manager is a professional who oversees a brand’s sales and online presence across multiple marketing campaigns. To become a digital marketing manager, you must be well-versed in a variety of digital marketing tools and strategies. You must be able to manage integrated digital marketing campaigns from start to finish.

The following are the duties of a digital marketing manager:

1. Maintain a social media presence on multiple digital platforms.

2. Track, analyze, and report on the effectiveness of all digital marketing campaigns.

3. Create digital media campaigns like SEO/SEM, social media, and display advertising.

Salary of a Digital Marketing Manager by Location

A digital marketing manager’s annual salary in the United States is $133,899. A digital marketing manager earns $710,000 per year in India.

9. Paid Media Expert

You must understand advertising and social media in order to become a paid media specialist. A paid media specialist drives traffic to your web portals through online advertising on Google, Facebook, and Instagram, among other platforms.

If you are hired as a paid media specialist, you will be responsible for the following:

Conduct a thorough keyword and website analysis.

Examine the ROI and effectiveness of PPC.

Create, launch, and optimize digital campaigns

manage and supervise the social media budget

Salary of Paid Media Specialists by Location

The annual salary of a paid media specialist in the United States is $71,027. A paid media specialist earns a salary of 5,83,701/year in India.

10. Pay-Per-Click (PPC) Analyst

Many individuals are interested in becoming pay-per-click analysts because the position is one of the rising digital marketing occupations in 2022. You must have the necessary knowledge and skills to make a profit that is larger than or equal to your investment. You must also have a thorough grasp of campaign development and psychology.

If you are hired as a pay-per-click analyst, you will be responsible for the following:

Learn about Google Analytics.

Adjust the keyword bids.

Maintain a daily/monthly/weekly/annual budget.

Manage paid advertising campaigns as well as other networks.

Manage ad networks including Facebook, Instagram, and Quora.

Salary of a Pay-Per-Click Analyst by Geography

A PPC analyst’s annual salary in the United States is $50,013.00. A PPC analyst makes 405,037 per year in India.

11. Specialist in Email Marketing 

An email marketing expert is a digital marketing professional who specializes in building email lists, sending emails, and nurturing prospects through written communications. They use email automation software to send out email blasts and newsletters to increase brand recognition and develop a strong brand presence in a competitive market.

The duties of an email marketing professional vary depending on the firm. However, there is a set of duties that all email marketers may expect. It includes starting and monitoring email marketing campaigns, optimizing email design and layouts, reviewing important messages in and out of email templates, compiling and deleting email lists, preserving email databases for future campaigns, and following up on emails sent.

1. Where can I find a career in digital marketing?

A digital marketer’s roles and responsibilities include analyzing digital data to make key recommendations about website optimization, conducting social media audits to ensure best practices are followed, maintaining a digital dashboard of various accounts, collaborating with the sales team to create marketing campaigns, and creating and maintaining online listings across e-commerce platforms. To acquire a position in digital marketing, you must follow a certain professional route, just like any other.

1. Earn a professional diploma

2. Participate in internships to obtain experience while studying.

3. Create a professional portfolio and include your greatest work in it.

4. Conduct thorough research on the organization for which you are applying. 

5. During the interview, emphasize abilities that are relevant to the job description.

2. What is the average beginning income after completing a Digital Marketing Course?

The initial stage in a digital marketing career is to work as a junior digital marketer. According to Payscale, the annual salary for a Digital Marketing Manager (entry-level) in India in 2022 would be $6,08,255. According to Glassdoor Analysis, the beginning digital marketing compensation in the United States after completing the course is roughly $61,000 per year. 

However, depending on where you live, the typical pay in the United States fluctuates from $40,201 to $56,000 each year. Salary improves with increasing ability and experience. You may work at top-tier firms such as Google, Accenture, and TCS, and be cognizant if you have the necessary digital marketing abilities.

What Will the Future of Digital Marketing Look Like?

Digital marketing is presently one of the fastest-growing professional professions in the world. As businesses and organizations continue to digitally modernize, global spending on digital marketing channels has increased by billions of dollars each year. 

Global digital advertising spending in 2018 was $302 billion, rising to $341 billion by 2021 and predicted to exceed $510 billion by 2024. As firms continue to spend resources and money on digital marketing activities, there will be more employment possibilities in digital marketing for entry-level, management-level, and executive jobs.

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